September 2, 2021 | Renita Dabreo
In the time of increased regulatory scrutiny in the realm of B2B marketing and lead generation, data compliance is that much more important. The consequences of breaches and non-compliance are far-reaching and can derail your lead generation efforts and cause huge business losses.
While being compliant is not as complex as it is made out to be, it does require some understanding and effort on your part. Broadly, it requires you to understand the regulations, follow best practices, and work with trusted data vendors.
About the CCPA and What It Means For You
In the US, it is the California Consumer Privacy Act (CCPA) that governs data privacy, mandates disclosures, and spells out consumer rights. It requires you to obtain, store, manage, use, and transfer consumer data safely and securely.
This does not mean that you cannot sell or purchase data. You can – so long as it is not protected data. You can even sell or purchase covered data, so long as you’re transparent and offer an opt-out.
In our previous article (link), we discussed the broad areas that you can work within to stay compliant:
In this primer, we do a deeper dive into each of these areas.
What You Need To Do To Stay Compliant with the CCPA
To simplify things, we’ve broken down compliance steps into four areas. Here’s what you should be doing on each of these…
On the people front:
On the consumer front:
On the data front:
On the company front:
Nexsales has over 14 years of experience in securely managing CRM related data for clients and can help you along the way. With our tremendous investments in international data certification standards like ISO 27000 and 27701 and expertise in data-privacy related processes, people, and technologies, we can give you a head start.