Cyberinc has a noble mission: safeguarding businesses against web-borne malware attacks. To expand this mission, the executive leadership team set an ambitious goal of establishing 5 proof-of-concepts within just 4 months. However, they faced a major obstacle at the time due to their lead data subscription provider's limited coverage of InfoSec decision-makers and influencers, which was compounded by their own limited bandwidth to design and execute a multi-touch outbound program.
RightLeads’ unlocked 10X more coverage of InfoSec decision-makers, economic buyers and influencers, with select cybersecurity sectors such as: Endpoint Protection, Data Loss Prevention, Firewall, Enterprise Mobility, Secure Gateways and Identity & Access Management. The unified coverage necessitated the need to recalibrate the size of the Total Addressable Market, revealing a higher number of in-market buyers of enterprise cybersecurity solutions. These in-market buyers were then pursued using a blended outbound approach, that resulted in 7 signed proof-of-concepts.
