Intense Security measures by Google+ and its effect on brand competition

Few weeks ago, Christian Oestilen of Google daunted businesses for using Google+ with regular profiles. This was because business pages were facing some issues for having a pattern similar to user profiles. Oestilen mentioned in a prior press release that Google will shut down every such profile. However, he assured that by later this year, dedicated pages for businesses will be dished out and very shortly a testing phase will begin to leverage them for this interim period.

On July 15th he made a new announcement, which inaugurates this initial phase. In a post, Oestilen asked businesses to apply for being a part of the test phase. The post reads, “If you have not already, please be sure to submit your business for our test phase”. Oestilen asked businesses to hustle up in submitting their request stating, “To the thousands upon thousands of businesses that applied to be a part: THANK YOU! We won’t be able to accommodate everyone,”

It signifies that already different businesses began showing interest on Google+. Thus, it puts a challenge before Facebook, the social network that has a history of facilitating brands. Also, the announcement makes it competitive for businesses to get leveraged by Google+. Anybody can apply, but how Google will select the ones for initial test period, will remain strictly confidential. Perhaps, Google will run an algorithm to pick up few lucky ones. But what if we’d see that big brands (some of whom have already been mentioned in his last post) top the list?

The speculation will likely to get fueled then that Google+ will make easy ventures of recognized brands. If such a scenario takes place, Facebook will take a breath of relief, because their platform is mostly for self-serving. This is called keeping up the good work.

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