PipeGen — B2B Data

Know Exactly Who to Go After Before You Spend a Dollar on Campaigns.

Nexsales builds your Total Addressable Market model, ICP aligned contacts, and named account universe from 200M+ proprietary records, various lead data sources and human research so that your entire GTM team gets clean and up to date records for their campaigns.

THE PROBLEM WITH OFF-THE-SHELF DATA

Your Data Vendor Shipped Contacts. Not Intelligence.

ZoomInfo, Apollo, Seamless.ai and others give you access to millions of records. What none of the off-the-shelf data providers give you is a human-verified lead list that your entire GTM team can depend on.

Most marketing teams are running campaigns against data that was never designed for their custom needs. The result is wasted budget, unqualified leads, and a sales team that ignores marketing's leads because the data quality doesn't hold up in the field.

✓Accounts researched by fitNexsales delivers
✓Contacts mapped to buying groupsNexsales delivers
✓Technographics matched to ICPNexsales delivers
✓Custom in-market signalsNexsales delivers
WHAT WE DELIVER

From Market Sizing to CRM-Ready Account Universe in Six Weeks.

TAM Estimation & Market Sizing

We model your Total Addressable Market using firmographic filters, technographic signals, and historical win data using top-down and bottom-up approach. You receive a market sizing report with segment breakdowns, geographic coverage, and a visual TAM map — not an analyst estimate, but a data-backed model built on your specific ICP criteria.

ICP Aligned Contacts

We assemble net-new audiences that mirror your ICP, suppress customers and in-flight prospects, and deliver platform-ready lists. Expect higher reach, stronger lookalikes, and lower CPL because you start with verified contacts and deduped accounts built specifically for your campaigns and channels.

Named Account Universe Enrichment

We enrich named accounts and buying units with verified emails, phones, roles, locations, technologies, and hierarchy ties. Standardized fields, de-duplication, and gap-fill enable compliant outreach and cleaner reporting — so campaigns hit real decision-makers, not dead ends.

Field Marketing Lists

We source persona-tight invite lists, enrich webinar and booth-visitor files, remove duplicates across systems, and segment for reminders and post-event follow-ups. Scans become meetings, content downloads convert to opportunities.

Nurture Refresh & Reactivation

We revalidate bouncing records, update titles and companies, replace unreachable contacts, and add net-new members into existing journeys. With fresher data and consent trails, deliverability climbs, engagement rebounds, and downstream scoring regains accuracy.

Direct Mail to Executive Home Addresses

We enable compliant home-address direct mail using verified matches and opt-in governance, coordinated with email and calling for true omnichannel lift. Match-back reporting attributes responses and meetings to the mailed cohort, proving ROI.

WHAT'S INSIDE RIGHTLEADS

200M+ Records. Built for Execution, Not Export.

RightLeads is Nexsales' proprietary B2B data platform. Unlike ZoomInfo or Clearbit, RightLeads is not a data vendor you query and export from — it is the operational data layer under every Nexsales engagement. Every contact you receive has been verified, enriched, and scored before it reaches your team.

RightLeads Platform
200M+ verified B2B contact and account records
Real-time enrichment and append across CRM systems
Technographic data: tech stack profiling for 50M+ companies
Intent signal overlays: buyer research patterns across 5,000+ B2B topics
Buying group mapping and contact discovery within target accounts
GoldMine workflow automation for continuous data hygiene
PROOF OF RESULTS

The Data Layer That Powers $300M+ in Annual Pipeline.

200M+
verified B2B records in the RightLeads database
500K+
target accounts managed across active client programs
80%
predictive scoring accuracy when ICP data feeds the model

"We stopped buying data from three vendors the month we went live with Nexsales. The RightLeads data was cleaner, more current, and actually tied to how we defined our ICP."

— VP Demand Generation, B2B SaaS Company