Your Exclusive Pass to the Sales 2.0 Summit 2014

Your invitation to the Sales 2.0 Conference in Philadelphia

Join us in Philadelphia on March 10, 2014, at The Ritz-Carlton Hotel for the Sales 2.0 Conference – the leading industry event devoted to helping sales and sales operations leaders understand how to leverage Sales 2.0 technologies to enable better sales performance and results.
You will learn from some of the industry’s top sales management experts on how to improve sales performance, including how to:

  • leverage the power of sales data get more revenue from existing business
  • help your reps establish a stronger connection with buyers
  • incorporate social sales enablement into your existing sales training efforts
  • increase the quality of every customer interaction

Just Announced: Keynote Speakers

There is a common interest among our conference speakers: Sales Transformation Strategies. Our keynote speakers include:


  David DiStefano President & CEO, Richardson

David DiStefano is a seasoned executive with nearly three decades of successful senior management experience with both early-stage and global organizations. Over his career, David has managed finance, operations, sales, and demand-generation functions. For the last 17 years, David has been instrumental in leading Richardson to its place as a premier global sales performance organization. Prior to becoming president and CEO of Richardson in 2006, David held C-level positions in finance and operations with the company. Under his leadership, Richardson has achieved significant growth and has been recognized as an Inc. 5000 company (America’s Fastest Growing Companies) for three consecutive years, 2006–2008. David is a recognized thought leader in the area of sales force development and performance and actively speaks at client and key industry conferences. In 2007, he was named a Top 20 Most Influential Training Professional by Training Industry and also named a Best Executive – Business Services finalist by the American Business Awards. David has been an eight-time featured guest on Selling Power TV (, speaking on a wide range of topics, including sales performance, sales coaching, sales force engagement, sales enablement, Sales 2.0 technologies, negotiation skills, and innovation. In 2009, David kicked off the Richardson Connect Webinar series, presenting “Return on Engagement: Getting Salespeople into the Game Increases Revenue” Webinar. David provides executive-level support to Richardson’s clients, bringing overall vision and guidance, sales performance expertise, and best-practice insight to senior client management. David has been a driving force in expanding Richardson’s products and services. In 1999, he led the company’s successful effort in raising private equity to build Richardson’s eLearning platform, Richardson QuickSkills, and expand the company’s global footprint by launching its European operations based in the United Kingdom. In 2006, David led the company’s successful effort in its acquisition by ClearLight Partners ( and became president and CEO immediately thereafter. Today David sits on the board of directors and leads an eight-person executive management team. Prior to joining Richardson in 1992, David spent nine years with PricewaterhouseCoopers, where he was senior manager. There David was responsible for the overall client relationship and engagement management for his clients. David is a certified public accountant and holds a bachelor of science in accounting from Drexel University.


  Gerhard Gschwandtner Founder & CEO, Selling Power

Gerhard Gschwandtner is Founder and CEO of Selling Power Inc., a multichannel media company that produces the Sales Leadership Conference series and Selling Power magazine, the number one industry resource for sales management executives. Over the course of three decades, he has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment, and politics, including Mary Kay Ash, Marc Benioff, Michael Dell, George Forman, Seth Godin, Jay Leno, Bill Marriott, Dr. Norman Vincent Peale, and Colin Powell. He has trained more than 10,000 salespeople around the world and is the author of 17 sales management books. He is a recipient of the Sales & Marketing Executives International, Inc. 2010 Ambassador of Free Enterprise Award. He blogs at


  Kevin Purcell-WW HP Vertica Big Data Sales – Alliances & Channel, Hewlett Packard

Kevin Purcell is currently an executive at Hewlett Packard (HP) and has Worldwide responsibility for HP’s Vertica Big Data Alliance and Channel Business. Kevin also leads HP Vertica’s Federal Business. He has held numerous executive roles at HP over the last 7 years. Previously, Kevin was asked to lead the overall Sales Force Transformation across the Enterprise Servers, Storage and Networking Organization for the Americas. Kevin’s focus was to build a sales culture based on principles of clear accountability and consistent execution. Kevin has held a variety of sales executive leadership roles and has a consistent track record of over-achieving revenue goals and objectives — and more than 28 years of sales leadership experience at companies including Oracle Corporation, BearingPoint, Sybase and AT&T.



As a Silver Sponsor, we have Exclusive Discounts for attending the conference. Please contact us for more details.


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