How Nexsales activated a full-stack, 6-capability GTM programme for a Fortune 500 Energy Management & Industrial Automation leader — targeting K-12, Higher Ed, State & Local Agencies, and Transportation across 5 US states.
A global leader in Energy Management & Industrial Automation — serving enterprise, infrastructure, and public sector clients with smart energy solutions across 100+ countries.
A Fortune 500 Energy Management & Industrial Automation leader needed to penetrate the US Public Sector market — one of the most complex and siloed buying environments in B2B.
The Public Sector buying committee (K-12, Higher Ed, State & Local Agencies, Transportation) spans multiple stakeholders across 5 key states, each with different procurement cycles and priorities.
With no dedicated PubSec outbound motion, the client was missing high-value engagement opportunities across government and education accounts that were actively evaluating energy solutions.
Fragmented engagement across campaigns, events, and content meant the sales team lacked a unified view of account readiness or buying signals.
Nexsales activated all six GTM capability pillars simultaneously — building the data foundation, running ABM community engagement, executing demand generation, producing thought leadership, orchestrating sales handoffs, and delivering real-time campaign intelligence.
Marketing Qualified Leads (MQLs)
Highly Qualified Leads (HQLs)
Sales Qualified Leads (SQLs)
"Breaking into Public Sector requires intelligence-led targeting, brand-agnostic trust-building, and structured handoffs — not a single outbound blast."
By activating all six GTM capability pillars simultaneously, Nexsales gave this Fortune 500 client a repeatable PubSec pipeline engine — generating $3M+ in 8 months with $100M+ in expected pipeline on the horizon.