PipeGen — Lead Generation

Not Just Leads. Human-Verified, Intent-Scored, Sales-Ready Opportunities.

Nexsales runs outbound lead generation campaigns and delivers MQLs, HQLs, and SQLs — all phone-verified, with 4–5 qualifying questions answered before the lead ever touches your team.

WHAT MOST LEAD GEN GETS WRONG

Your Lead Gen Vendor Is Measuring the Wrong Thing.

Most B2B lead generation vendors optimise for volume and cost-per-lead. They report on impressions, opens, form fills, and CPL. What they don't report on — because they can't control it — is pipeline contribution.

The Nexsales metric:

Qualified meetings booked in your AE's calendar. Everything upstream — data selection, campaign design, outreach sequence, and qualification call — is engineered to produce that outcome.

✗Impressions & opens
✓Qualified meetings booked
✗Cost-per-lead (CPL)
✓Cost-per-SQL
✗Form fills
✓4–5 Qs answered by phone
✗Spreadsheet of names
✓CRM-ready with context brief
SURVEY-BASED LEAD GENERATION

4–5 Questions Answered. Explicit Consent Obtained. Compliance Built In.

For teams operating in regulated industries or consent-sensitive markets, Nexsales offers survey-based outbound lead generation. Prospects complete a short, structured survey covering your key qualification criteria and provide explicit opt-in consent for follow-up.

SaaSIoTFinancial ServicesHealthcare TechnologyEnterpriseGDPR/CCPA Compliant
THE THREE LEAD TYPES

MQL, HQL, and SQL — Each With a Defined Standard.

MQL
Marketing Qualified Lead

A contact who has responded to an outbound campaign and expressed initial interest in learning more. Verified contact details, confirmed company fit, and documented engagement. Ideal for nurture sequences and BDR follow-up.

HQL
Highly Qualified Lead

A contact who has completed a full qualification conversation — 4 to 5 questions answered by phone, email or social. Purchase interest indicated. Pain point documented. Timeline established. The standard for most enterprise Nexsales programs.

SQL
Sales Qualified Lead

All HQL criteria met, plus: explicit purchase intent confirmed, budget authority indicated, and written consent for sales outreach obtained. SQLs are integrated directly into your BDR or AE workflow with a full account intelligence brief and calendar booking.

3.5M+
ICP contacts reached annually
200+
active outbound campaigns at any time
4–5
qualifying questions on every HQL & SQL

"We replaced two lead gen agencies with a single Nexsales program and cut our cost-per-SQL by 40% while doubling the show rate on our discovery calls."

— Head of Demand Generation, Enterprise Tech Company