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RevOps — Unified Intelligence

One Revenue Number. Shared by Marketing & Sales. Finally.

Nexsales builds the ETL pipeline that extracts data from every revenue system, transforms it into a consistent taxonomy, and loads it into a unified BI-ready data layer — replacing four disconnected dashboards with one source of truth.

THE REPORTING PROBLEM

The Thursday Forecast Call Where Nobody Agrees on the Number.

Marketing has one pipeline number. Sales has another. Finance has a third. And the CRO is spending the first fifteen minutes of every forecast call reconciling three spreadsheets before the team can even start talking about what is at risk.

This is not a people problem. It is a data architecture problem. The only solution is a clean, centralised data layer that every system feeds into — and that every stakeholder reads from.

MarketingHas their own pipeline number
SalesHas their own pipeline number
FinanceHas their own pipeline number
After Nexsales✓ One trusted number
HOW THE ETL PIPELINE WORKS

Extract. Transform. Load. One Clean Revenue Data Layer.

Extract

We connect to every relevant data source in your revenue stack — Salesforce, HubSpot, Marketo, Google Ads, LinkedIn, and any other system contributing to pipeline — and extract the data on a scheduled, automated basis.

Transform

We apply a consistent revenue taxonomy to every data set — standardising stage names, attribution models, lead source definitions, and metric calculations so that pipeline at Stage 2 means the same thing in marketing's report as it does in the CRO's forecast.

Load

We load the transformed data into a clean, BI-ready data layer — feeding the Nexsales BI App or your own Tableau, Looker, or Power BI environment. The result is one dashboard that marketing, sales, and finance all read from — and trust.

WHAT YOU CAN SEE AFTER GO-LIVE

Every Revenue Metric, in One Place, Updated Automatically.

Pipeline tracking from first marketing touch to closed-won, by segment, geography, and campaign
Full multi-touch attribution — which campaigns, channels, and content pieces influenced each deal
BDR performance analytics — sequence conversion, meeting rates, and pipeline per rep
Campaign ROI — attributed revenue per channel, not just MQL counts or cost-per-lead
Pipeline health scoring — AI-flagged at-risk deals and stalled accounts
Executive dashboards — board-ready revenue metrics, updated in real time, one click to export
4→1
dashboards typically consolidated into a single BI App view
125+
domain experts maintaining and optimising the ETL layer

"We had been trying to build a unified revenue dashboard for two years. Nexsales went live in six weeks. Our Monday pipeline review is now a 20-minute conversation instead of a 90-minute reconciliation exercise."

— CRO, Enterprise B2B Software Company